2017 Student Research Conference:
30th Annual Student Research Conference

The Effects of Framing on Perceived Validity Across Demographics

Kristin L. Schlueter* and Lauren E. Wright
Dr. Ashley Ramsey, Faculty Mentor

Information is often worded to appeal to particular audiences, also known as framing. While research indicates people are influenced by the framing used, no research explores if different demographics respond to different framing. Previous research involves regulatory focus theory, classifying framing into promotion-focused (gaining) and prevention-focused (not losing). This study presents statements with either promotion-focused framing, prevention-focused framing, or neutral framing, and seeks to determine if individuals from different demographics respond differently. Subjects are given sets of three randomized false health-related statements with different framings used, and choose which statement they believe is true. Demographics information, including personality, gender, ethnicity, spirituality, and political affiliation are collected from each participant. We hypothesize there will be a correlation between the framing preferred and demographic information. The results of this study will be discussed, and their implications could inform various organizations on how to more effectively direct messages and information to target audiences.

Keywords: framing, regulatory focus theory


Presentation Type: Poster

Session: 13-
Location: GEO - SUB

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