18th Annual Student Research Conference
Social Science
Effects of Color on Emotional and Physiological Response to Visual Stimuli
Laura L. Hansen
Dr. Terry Palmer, Faculty Mentor
Specific and reliable relationships have been found between two emotion dimensions (valence and arousal) and both physiological and behavioral responses during picture viewing. Modulation of relationships between stimulus content and emotional response are possible through manipulation of stimuli with the addition of motion to the stimulus. This experiment will explore the impact of stimulus color, i.e. pictures presented over a field of color, on the induced emotion and its physiological response pattern. Using a within-subject design, black/white pictures and color pictures will be shown to subjects while heart rate and skin-conductance are monitored. The effect of emotionally congruent and non-congruent colors on perceived emotional content will be measured on a self-response scale. My prediction is that color will affect physiological data and self-responses.
Keywords: color, emotion, heart rate, skin-conductance
Topic(s):Psychology
Presentation Type: Poster
Session: 29-78
Location: OP Lobby & Atrium
Time: 1:15