2006 Student Research Conference:
19th Annual Student Research Conference

Business & Accountancy

Ann: Innovation in Marketing
Maria L. Mateichina
Dr. Nabil M. Alghalith, Faculty Mentor

In recent years the field of Artificial Intelligence (AI) has expanded our vocabulary with a new term: Artificial Neural Networks. Artificial Neural Network (ANN) is ideally a simplified model of the human brain, an attempt by researchers to assemble a working model of the human mind. This task has been a subject of assessment by many scholars. Very recently, ANNs have not only captured the attention of scientists, but also have found their way to serve in the sphere of business. As such, ANNs have been successfully used for many business purposes. Nowadays, many prosperous businesses look forward to the future of ANNs as a means to stay competitive in the constantly moving market trends. Even though much has been accomplished in this particular area, ANN studies are just now beginning to take more specific direction, thus allowing businesses to talk about finance predictions, market segmentation, and consumer buying trends.

Keywords: ANN, marketing, business, finance predictions, market segmentation

Topic(s):Business Administration

Presentation Type: Oral Paper

Session: 15-1
Location: VH 1010
Time: 9:45

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