Business & Accountancy

Internet Purchasing: Reasons Why Consumers Shop Online
Lindsey Niermeyer
Dr. Debra Cartwright, Faculty Mentor

Internet Commerce is becoming more and more prevalent in today’s society. Retailers must understand the personal characteristics and opinions of shoppers that would make a consumer more likely to shop online. This study takes a closer look into the world of Internet purchasing. It answers the question, ‘Do shopping characteristics such as a concern for quality, appearance, price, time or perceived risk play a role in the decision to shop online?’

Keywords: Internet, E-commerce, Purchasing, Shopping, Consumer, Retailer

Topic(s):Business Administration

Presentation Type: Oral Paper

Session: 46-3
Location: OP 2113
Time: 4:15

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