2004 Student Research Conference:
17th Annual Student Research Conference

Business & Accountancy

Trash or Treasure: Recycling at Truman
Andria Rockwell
Dr. John Perrachione, Faculty Mentor

With the growing fear of depleting resources, recycling has become a huge trend in America, and likewise at Truman State University. The growing concern for the environment is important, but other problems—increasing trash removal costs, coupled with budget cuts—make this topic even more critical. Since it began in October of 2001, Truman's recycling program has been improving. Last year, Truman’s recycling program decreased the cost of disposing of the recyclable materials. A better marketing strategy for the recycling program should help increase recycling at Truman and generate higher revenues. This study surveys Truman State University students, faculty, and staff to find out their extent of recycling knowledge, attitudes toward recycling, and recycling behaviors. Analyses of responses should lead to marketing strategies that can help recycling generate still more revenue, and perhaps even a profit, for Truman.

Keywords: recycling, environment, campus, costs, revenue, budget cuts, trash, garbage

Topic(s):Business Administration

Presentation Type: Oral Paper

Session: 13-3
Location: OP 2113
Time: 10:30

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