2013 Student Research Conference:
26th Annual Student Research Conference

Makeup and Perceptions: Does altering appearances affect how one is perceived?
Erin K. McCann
Dr. Amber Johnson, Faculty Mentor

The purpose of this research is to study the effect, if any, that gender and the presence of naturally colored makeup have on the way others perceive intelligence, athleticism, and physical attractiveness of individuals. The hypothesis states that models will be judged more positively in athleticism, intelligence, and attractiveness with the presence of makeup than with the absence of makeup. The study involved a convenience sample of students at Truman State University. The participants responded to an online questionnaire based on one of four pictures that was provided in each survey. After running statistical analysis in SPSS, the results did not support the hypothesis. The data suggested no significant difference in the way participants responded to questions about models with the presence of makeup and without.

Keywords: perceptions, athleticism, attractive, intelligence


Presentation Type: Poster

Session: 10-2
Location: GEO
Time: 3:30

Add to Custom Schedule

   SRC Privacy Policy