2012 Student Research Conference:
25th Annual Student Research Conference

The Power of Purple: Why Members of the Truman State University Community Participate in the Purple Friday Campaign
Emily C. Lowndes
Dr. James Cianciola , Faculty Mentor

Truman State University is more than just a college; it is a community. In this regard it is important to consider the question: what builds community at Truman? Thus, I argue that a member of the Truman State University community participates in the Purple Friday initiative because they experience a sense of belonging and support. Drawing upon current literature, particularly using Saussure and Barthes work on semiotics and the notion of connotative meaning, I am able to determine the motivation for community involvement in the Truman State University Purple Friday campaign.

Keywords: Purple, Community, Truman, Semiotics

Topic(s):Communication

Presentation Type: Oral Paper

Session: 315-2
Location: VH 1010
Time: 1:15

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