2007 Student Research Conference:
20th Annual Student Research Conference

Social Science

Electronic Helping Behavior as Related to the Bystander Effect
Lauren A. Kienstra* and Robbie Pacanowski
Dr. Robert Tigner, Faculty Mentor

Previous research has shown that as the number of perceived bystanders increased, helping behavior decreased (Darley & Latané, 1968). For our study, 360 participants were randomly assigned to one of six conditions. Participants were sent an e-mail containing a low or high emergency message. In addition to this, the e-mails were addressed to one, five, or ten participants. There was a statistically significant main effect of emergency F(2,360) = .54, p = .58. However, there was not a statistically significant main effect of number of people, F(2,360) = .32, p = .73 or interaction between emergency and number of people F(2,360) = .54, p = .58. Our results suggest that the bystander effect does not occur in electronic situations.

Keywords: bystander effect, helping behavior


Presentation Type: Oral Paper

Session: 48-1
Location: VH 1010
Time: 1:15 pm

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