31st Annual Student Research Conference
Understanding and Disecting Truman's University Culture
Campbell L. Drake* and Maggie R. Haynes
Prof. Don Krause and Dr. Michelle Kleine, Faculty Mentors
Truman is often ranked in the top among the nation’s best colleges in the midwest due to the high-quality, well rounded, yet affordable education that is offered. Universities are founded in history, values, traditions, and culture; Truman is no different. These traditions, values, and culture are passed down from generation to generation, which forms different perceptions and attitudes. While looking into different campus stories, emergent themes develop. Grounded Theory was applied to serve as a way to collect and analyze emergent themes. From this, it was applied to two perspectives held within organizational culture, the integrative perspective and the fragmented perspective. These perspectives provide a framework, which leads to conclusions about how these stories create, shape, and frame culture at Truman.
Keywords: Organizational Communication , Truman , Script Analysis , Ground Theory , Culture , Communication , Integrative perspective , Fragmented perspective
Topic(s):Communication
Presentation Type: Oral Paper
Session: 208-1
Location: VH 1010
Time: 9:30