29th Annual Student Research Conference
Portrayals of Women in Print Advertisements
Kaitlyn M. Jones
Dr. Paul Shapiro, Faculty Mentor
This study examines the portrayal of women in advertisements in home, fashion, and men?s magazines throughout 2014 looking at the months January, April, June and October. The coding scheme used for this analysis was based on the study of Katharina Linder (2004). Her studies focus on the subtle clues in the picture content of the advertisements that contain stereotypical messages in gender roles. The results of this study show that advertisements in home magazines were more stereotypical in "ritualization" and "location" than fashion magazines, as well as advertisements in home magazines were more stereotypical in "objectification" than men's magazines. Advertisements in fashion magazines were more stereotypical in "licensed withdrawal" and "body display" than home magazines as well as advertisements in fashion magazines were more stereotypical in objectification? than home and men's magazines. Advertisements found in men's magazines were more stereotypical in "ritualization of subordination" than fashion magazines.
Keywords: magazine, portrayals of women, 2014, gender roles, stereotypical, advertisement, picture, home, fashion, and men's magazine
Topic(s):Sociology
Presentation Type: Poster
Session: 12-
Location: GEO-SUB
Time: